One of the most interesting data I have come across in some time now.. is this chart telling us about the radio habits of people in different metros in India.
It is indeed an eye-opener for national planners.

The way, Bangalore seems to be consuming radio in the mornings and the way Kolkatta being the earliest riser of all is worth a thought. Not only that, Kolkatta also listens to radio a lot at night as well. Delhi and Mumbai are the lowest consumers overall which again is interesting.

Oh! I just so love radio :)

my LIVE medium

I've always said that I love radio the most because of its Live factor. Its as LIVE as live can get.
However, there are tools to use this extremely interactive medium. And lately, I have been feeling kind of jaded with how else can I explore and enjoy it.
So I was told today that Mallishka did something really exciting and I loved it - so much that I thought about blogging about it.
ChammakChhalo is the latest rage in the music circles these days - actually it was when it got 'leaked' - but now that its officially released - so Radio can go gaga about it only now. Ms. RJ went on-air and said I am playing it on my show today but if I get 100 msgs from my listeners (in some time span) - I will play it TWICE - back to back, first time ever on radio. and she DID!
To top it - she said I will play it once more in the next hour if I get a 100 more. and she DID!
That takes some guts and craziness to execute and what a way to feel the 'live' wire that radio is - and of course, what a way to tap into the vibe of the listeners' mind.