So, I have been on-air in Bangalore for 2 years with the show I earlier mentioned in the blog. I am currently on maternity leave and have had no time to tune in to radio, let alone make some.
But the truth is.. I am still curious. Met an old colleague over the weekend and spoke a lot about how radio is done now as compared to how we were doing it a decade ago. Though there is not much that has changed, besides a new version of the software and more client oriented content; the biggest change has been creating and maintaining an online persona in addition to doing the show.
The old school radio that I learnt from, loved to keep the mystery up. I loved it too. I could look like anyone you want to imagine me as in your head. But now, there is this almost compulsory activity we have to indulge in. Show people who you are, what you are upto and stay interesting online. People are liking your 'videos' and pictures. Let them know what you are doing on the show, when, how, what.. it is almost like running a parallel universe!
Isn't it enough that I do a good show? Is it important to keep 'posting' stuff and make sure its 'liked' a couple of hundred times? I want my listeners to enjoy my content and my show. By definition a listener is someone who listens to me. This medium is all about that...an auditory experience. There is no harm in extending your reach and interacting with consumers on another medium, but my core shall still be what I am on-air; what and how I deliver the show is how I would like to be adjudged.
But the truth is.. I am still curious. Met an old colleague over the weekend and spoke a lot about how radio is done now as compared to how we were doing it a decade ago. Though there is not much that has changed, besides a new version of the software and more client oriented content; the biggest change has been creating and maintaining an online persona in addition to doing the show.
The old school radio that I learnt from, loved to keep the mystery up. I loved it too. I could look like anyone you want to imagine me as in your head. But now, there is this almost compulsory activity we have to indulge in. Show people who you are, what you are upto and stay interesting online. People are liking your 'videos' and pictures. Let them know what you are doing on the show, when, how, what.. it is almost like running a parallel universe!
Isn't it enough that I do a good show? Is it important to keep 'posting' stuff and make sure its 'liked' a couple of hundred times? I want my listeners to enjoy my content and my show. By definition a listener is someone who listens to me. This medium is all about that...an auditory experience. There is no harm in extending your reach and interacting with consumers on another medium, but my core shall still be what I am on-air; what and how I deliver the show is how I would like to be adjudged.
