Hey! Bad news... just last week I was about to blog about how Mantra manages to save a dying link in mid-sentence even. And now we come to know that he is going off-air!
Of course, he will be back... but most of the drive-time show hosts who have left their respective shows (which were doing respectably well) and their stations who backed them well... have not succeeded in a come-back on a different channel.
RJ Tarun - kick-ass on Mirchi.. now Massaging on Red fm.
RJ Rohit - building a show on Big - is still starting from scratch on RadioCity.
Another thing to notice here is that competition on the drive sounds all the same! - to begin with, all Male. (except Radio One) Whether its Rohit (City), Suren (Mirchi), Mantra (Red) or Rishi (Fever). And unfortunately, the guy who's decided to step out is the one who had the most to offer in terms of "an identity that stands out from the crowd"
There are rumours galore about Mantra joining another station (at too big a price tag) - but then again, we can only wish the station all the best.
Sometimes, we dont realise, it's not always the jock who is the star of the station, its the station that makes the jock the star. There are various attributes that make or break the jock... which include the station personality, programming focus and brand loyalty.
Point to ponder - would Mallishka still be as strong a jock/style on-air if you take away "Bajaate Raho" from her?
