After Hrishi K - its time to get excited about another jock (blast from the past) - it's none other than Anirudh L.L.B. He is back on-air, and he's on BIG fm.
I, for one have never been a big fan of Anirudh or his style myself, but I could not help but smile when I heard the 'Hello, Hi, Aaye-Haaye!' He was without doubt one of the most followed jocks on Mumbai air-waves when he was on RadioCity and then created a big 'ho!!' when he shifted to Big FM. After 2 years of hiatus, the man is back to woo his middle-aged women fans and create enough ripples on the night slot - where Karan Singh and Love Guru and Anmol are already ruling the roost. This slot gets more interesting than ever before to follow now.
More importantly, I feel that there is hopefully a realisation within the industry managers to acknowledge the power of a good Radio Presenter. And by good, I dont just mean 'famous' - but voices and people who have connected to the 'junta' in the true sense. People who never used Radio as a stepping stone or just a medium to earn while they prep to move to radio or films. These are the people who are in radio because they love and appreciate the medium. They know the power and know how to use it.
There have been a few names that stick out when one speaks of Mumbai radio to a common man and Anirudh is definitely one of them. Now we wait and watch if people re-connect with him and if he is able to win back the same loyalty and TSLs. Wishing him - and the good old back - good luck.
